Harmonizing conflict in husband–wife purchase choice generating: identified fairness and influence that is spousal

Harmonizing conflict in husband–wife purchase choice generating: identified fairness and influence that is spousal

  • Chenting Su
  • Kevin Zheng Zhou
  • Nan Zhou
  • Julie Juan Li

To advertise essential items to families effectively, salespeople must know how partners behave in concert to eliminate conflict across major choices. The writers produce a model of spousal fairness and test that with research of multi-period household purchase decision creating. The outcomes show that the sense that is spousal of functions as a procedure for contemporary partners to harmonize conflict as time passes in family members decisions. Leggi tutto “Harmonizing conflict in husband–wife purchase choice generating: identified fairness and influence that is spousal”