Japan’s Line Corporation rolled down a Hindi form of its website (line. Naver.jp/hi yesterday) in addition to two brand brand new television commercials focusing on the Indian market. This echoes the company’s past strategy of winning new users in nations like Thailand, Taiwan, Indonesia, and Spain.
Now with 180 million users, 45 million of that are in Japan, India represents a certain area of good possibility of Line. Based on numbers from IDC, the nation’s smartphone market expanded 74% from Q1 2012 to Q1 2013. That market is overwhelmingly dominated by Android os, with budget devices demonstrating popular.
Line’s expansion up to now is fascinating to view. Back we heard the company’s CEO Akira Morikawa explain that their localization strategy does not involve establishing a series of regional offices april. Leggi tutto “Now with 180 million users, 45 million of that are in Japan, Asia represents area of good prospect of Line.”