Infrequent positive media portrayals of homosexuality could also influence the values of heterosexuals. Cultivation theory (Gerbner, Gross, Morgan, Signorielli, & Shanahan, 2002) implies that watching television influences audiences’ attitudes and values through an ongoing process whereby the planet as portrayed because of the news comes to be observed by people especially high-volume people as an exact representation of truth. Regular tv viewing is proposed to generate a provided pair of conceptions and objectives about social truth among otherwise viewers that are diverse. Centered on cultivation concept, some researchers have actually recommended that the possible lack of portrayals of homosexuality on tv may influence the thinking among hefty audiences that homosexuality is irregular or acutely unusual. In accordance with Gross (1994), tv is an influence that is major the presumptions individuals have about users of minority teams such as for example gays, lesbians, and bisexuals because numerous watchers could have small individual experience with such people.
To get cultivation concept, Gross (1984) unearthed that tv viewing had been linked to more powerful attitudes that are negative gays and lesbians, aside from watchers’ governmental opinions.
Inspite of the overwhelming heterosexuality of main-stream news representations, portrayals of homosexual and lesbian people on tv have grown to be notably more prevalent since 1997 whenever Ellen became the initial tv series to possess a gay character that is leading. This enhance is seen within the introduction of homosexual figures on numerous programs such as for instance Spin City, ER, Dawson’s Creek, and Buffy the Vampire Slayer, in addition to implies that concentrate on gay figures in leading functions such as for instance Will and Grace and it’s really All general. Leggi tutto “Gay, Lesbian, and Bisexual Information on tv: A Quantitative Analysis Across Two Seasons”